As the year winds down, we’re winding up for 2025! Many commentators are forecasting that next year will see aerospace, defence and energy continue to grow strongly, with other advanced engineering and scientific industries only a step or two behind.
With all this just around the corner, it is vital to have marketing/ communications plans in place and ready to seize opportunities as soon as they arrive.
We’re well-advanced developing plans with our clients, to start off strong on the 2nd of January.
We also have exciting news to share, including our own plans for the year ahead, two new service launches, and a special checklist from Bruno our new Chief Barketing Officer to give you a head start with your marketing communications.
The Aro team is diving into a comprehensive planning process to ensure we’re ready to meet our goals and continue delivering value to our clients. We’ve analysed this year’s data—reviewing key performance metrics, client feedback, and the successes and challenges we encountered.
Based on these insights, we’re identifying areas for growth and innovation, particularly in expanding our service offerings.
We’re thrilled to announce the launch of two new services designed to elevate your company’s impact.
Our first is an AI-powered video service, tailored to create unique, high-quality videos for any occasion. Whether you need a compelling advertisement or an in-depth company profile, we’ve got you covered.
Simply provide a brief description of your company along with the video’s purpose, and our team will transform it into a polished, engaging production that perfectly aligns with your vision.
Our second new service is sales support, combining lead generation with qualification of the various opportunities. We use proprietary software to define your target audience and generate the work email addresses of 500 prospects every week.
This is fully GDPR and CAN-Spam compliant. All replies go straight to you to your Inbox so that you can continue the conversation. After 4 weeks, we evaluate with you and use this data to inform the next stage of the campaign.
Bruno has paws-itively tons to share about how to make your 2025 PR work harder for you. Here’s his advice:
- Social Media
- Share the magazine article link (rather than the press release) across social channels to boost reach and credibility.
- Use hashtags to increase visibility across your industry.
- Email Marketing
- Send the article link to your contacts for a wider, personalized reach.
- Printed Copies
- Send physical copies of the magazine to key contacts with a handwritten note for a personal touch. Extra copies are often available from the magazine.
- Events
- Bring a copy to events or trade shows for easy conversation starters.
- Website
- Link to the article in your news section, or purchase rights to publish the full piece.
- SEO
- Optimize your content with keywords to improve search ranking, ensuring the story shows up in relevant searches.
The forthcoming Chinese year of the snake is set for growth and innovation for advanced engineering and scientific companies, and the same is true for Aro.
We’ll continue investing in new product development (npd) and wider strategic partnerships. The snake symbolises longevity and wisdom making it a great year for long-lasting business development!
With our new services, enhanced planning, and insights from Bruno, we’re committed to helping you reach new heights in the year ahead!
If you’d like to explore this further, or just an informal chat around generating opportunities to grow your business, drop us an email info@aroprandmarketing.co.uk or phone 0117 379 0008.
